Brands & Partnerships
Welcome to Team Brands & Partnerships. A relatively new addition to the Idea Generation group, we specialise in creating high-impact cultural campaigns for some of the world's leading consumer brands. Our extensive network and original ideas have already combined to generate innovative campaigns for the likes of Absolut, Stella Artois, BA Metrotwin, Becks and Skype.
BP Blog
Our Cultural Week: Culture with Professor Mark Pagel | Nabokov Arts Club | The Yard Cinema
It’s been a very busy week for team Cultural Programming, well ‘busy’ in the sense we’ve been to the cinema and the theatre.
Saturday started bright and early with a fascinating lecture by Professor Mark Pagel, whose research touches upon the importance of culture in the development of our species and the extent of our evolutionary path. Prof Pagel’s understanding on the rise of tribes draws many similarities with the marketing spectrum, as we strive to understand our audiences – what drives, motivates and differentiates them.
What Can Ancient History teach us about the Future of the Digital World?
It was a much simpler world when apples and blackberries were just fruits.
But, believe it or not, the past holds many similarities with the fast-paced world of marketing strategies and ‘activation platforms.’ In fact, ‘brands’ were around long before the modern concept of brands and branding existed. Throughout history empires have adopted brand behaviours; flexing their muscles in an attempt to increase their influence over both their rivals and their population. A nation's flag - argues John Hegarty in his brilliant book - was a brand symbol, a device to unify followers and instil pride. And slogans? Well, how does Veni, Vidi, Vici sum up the Roman ambitions across the continent in the 1st century BC?
Art Break Hotels
A string of hotels are exploring new ways of integrating art into their hospitality spaces for the enhanced enjoyment and wellbeing of their guests.
A new concept B&B has just opened in
Happy New Year...Time for a Digital Detox?
A very Happy New Year from Idea Generation! We've got some exciting news in the pipeline which we're looking forward to sharing with you but for now lets start the year with a cleanse of sorts...
When it comes to constantly switching on, logging in and clicking-thru to digital platforms, the Brands & Partnerships camp holds an 'appraoch with caution' view. Patrick especially is a strong believer in encouraging people to unplug more often and against incessent status updates, hashtagging and god forbid 'checking in' - only when its just for the sake of creating for a facade of course.
The Green Box Project Live: Digital Salon
So, the first round of submissions for the exciting new Beck's Art Fund has recently closed and we can barely wait to see what's in store as 'Keyholders' Nick Knight and Sam Spiegel select the first of 1000 art, fashion, design and music public commissions to be realised in Augmented Reality in what promises to be the biggest AR art gallery in the world!
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Burlington Arcade welcomes best of British art...
Central London’s iconic luxury shopping arcade showcases trailblazing UK creative talent for world’s largest charity egg hunt.Unique...
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Immortal Nature: Piers Secunda at Edel Assanti
Painter and sculptor Piers Secunda featured in Edel Assanti Gallery exhibition exploring modern apocalyptic anxietiesFollowing a ground-breaking...
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Paramount Home Entertainment (UK) Monthly Competition...
In these terms “the Promoter” means Paramount Home Entertainment (UK) of Building 5, Chiswick Park, 566 Chiswick High Road, London,...
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Paramount Home Entertainment (UK) Yearly Competition...
In these terms “the Promoter” means Paramount Home Entertainment (UK) of Building 5, Chiswick Park, 566 Chiswick High Road, London,...
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Murmurs launches at the Southbank Winter Festival
Strange and yet beautiful, this enchanting tale of romance and illusion makes its UK premiere at Southbank this winter Murmurs, a dreamlike blend...
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